In the deep canyons of the Dead Sea Valley, there is a hidden place where Anna Rozenmeer spent her childhood years. She grew up amidst the lush nature and the power of the natural elements, saturated with the salt and minerals of the Dead Sea.
Anna had an extraordinary sensitivity to aromas and textures. Every second spent by the Dead Sea, every wave and ebb were imprinted in her memory with vivid colors and scents. There, in the embrace of nature, she found her love for natural ingredients and the perfect blend of fragrances.